: Management : Main Examination
The candidate should make a study of the concept and development of
management as science and art drawing upon the contributions of leading thinkers
of management and apply the concepts to the real life of government and business
decision making keeping in view the changes in the strategic and operative
I. Managerial Function: Concept and foundations of
Management, Managerial role and functions. Analysis of Environmental
opportunities and threats, Formulation of Organisational Vision, Mission and
Objectives. Decision Making.
II. Organisational Behaviour and Design : Classical and
Neoclassical Systems, Delegation of Authority, Design of Strategic Business
Theories of motivation and their relevance. Communication. Leadership.
Understanding group behaviour and dynamics. Conflict Management. Managing
Change. Innovation in Organizational Design such as Networks, Knowledge Based
Enterprises-Systems and Processes.
III. Quantitative Techniques in Decision Making :
Classification of data, Averages, Dispersion and Skewness. Correlation and
Regression. Time-Series Analysis & Forecasting Techniques. Elementary
concepts of Binomial, Poisson and Normal Distributions. Tests of Significance t,
F and Chisquare. Linerar Programming-Problem formulation-Simplex method and
Graphical solution. PERT and CPM. Decision making under uncertainity.
IV. Management Control System: Basic concepts, Understanding
strategic behaviour. Responsibility Centres, Strategic Planning, Preparation of
budgets, Zero Based Budget, Analysis and Evaluation of Performance, Control
System in Service Organization. Modern Control Methods, Controlling Global
Enterprises: Transfer Pricing and Management of Risk.
V. Strategic Cost Management : Value Chain : Conceptual
issues and Applications. Cost ana lysis-Activity based costing, Cost Drivers and
their measurement. Target Costing. Profit Variance Analysis.
VI. Business Environment : Concept and Analysis of
Macro-business environment: Indian and global. Analysis of structural dimensions
of Indian Economy. Directions of change and impact on business decision.
Regulatory and promotional Policies. Liberalization, Globalisation and
Ccrporatisation Problems,and Prospects.
I. Financial Management: Goal of Finance Function. Analysis
of Financial Postion: Ratio and Funds Flow Analysis. Concepts of value and
return. Valuation of Bonds and Shares. Risk and. Return: Portfolio Theory, CAPM
and APM. Option Pricing. Financial and Operating leaverage. Design of Capital
Structure; Theories and Practices. Management of Working Capital: Estimation and
Financing. Management of Cash, Receivables and Inventory and Current
Capital and Money Markets: Institutions and Instruments. Leasing,
Hirepurchase and veartur capital mergers and acquistions. Shareholder Value
Creation: Dividend Policy, Corporate financial policy and strategy., Management
of corporate distress and restructuring strategy. Regulation of capital market.
II. Marketing Management: Concept and strategy. Analysis of
marketing environment and planning process. Understanding and selecting target
markets: Marketing Research, Consumer Behaviour. Segmentation, Targeting and
Positioning., Product management. Distribution channels . and logistics. Public
Distribution System. Marketing Communciation, Brand Management, personal selling
and management of salesforce. Pricing decisions. Understanding competitive
strategy. Design, implementation and control. Services and non-profit marketing.
Social Marketing. Creating global competitive Advantage: Analysis, formulation,
implementation and control. Evaluation of marketing function. Ethics in
marketing: Consumer protection. E-Business.
III. International Business : International Business
Environment: Changing composition of trade in goods and services. Emerging areas
of trade. Evaluation of International Trade Policies-instruments of trade
policy, institutions of international business GATT//WTO, Trims and Trips-Labour
conditions and environmental issues, trade in services and agri products, role
of IMF, World Bank, UNCTAD. Regional Economic Cooperation. Export Marketing
Management-Overseas market research, Export pricing and finance. Management of
risk. Export-import procedures. Tole of intermediaries and documentation.
IV. Operation and Materials Management: Fundamentals of
Operations Management. Organising for Production. Aggregate Production Planning,
Capacity Planning, Plan Design: Process planning plant size and scale of
operations. Management of facilities. Equipment replacement and maintenance.
Production control. Supply Chain Management-Vendor Evaluation and Audit. Qualify
Role and importance of Materials Management, Material Handling, Value
Analysis, Quality control, Make or Buy Decision. Codification, Standardisation
of spare parts inventory. Inventory Control. Two Bin System. Waste Management,
Purchasing process and procedure. International Buying.
V. Management Information System : Conceptual foundations of
Information System. Information Resource Management. System Development-Overview
of Systems and Design. System Development Management life-cycle, Designing
on-line and Distributed environments. Implementation and Control of Project.
Trends in Information Technology. Managing Data Resources-Organising Data. DSS
VI. Human Resource Development : Concept and Policies.
Man-power planning; recruitment, Selection, trainging, development, promotion
and transfer. Performance Management-job evaluation, job enrichment.
Compensation Management, Employee Morale and Productivity. Management of
Organisational Climate and Industrial Relations.1 Humans Resource Accoutring and