ASCI(The Advertising Standards Council Of India):Important Topics for UPSC Exams

ASCI(The Advertising Standards Council Of India)

ASCI is a voluntary self-regulatory organization, registered as a not-for-profit company under section 25 of the Indian Cos. Act.
The sponsors of ASCI, who are its principal members, are firms of considerable repute within Industry in India, and comprise Advertisers, Media, Advertising Agencies and other professional /ancillary services connected with advertising practice.
ASCI is not a Government body. It is a voluntary Self Regulatory Organization. However, ASCI is represented in all committees working on advertising content in every Ministry of the Government of India.
ASCI follow principle of natural justice.
The aim of ASCI is to maintain and enhance the public's confidence in advertising.
Their mandate is that all advertising material must be truthful, legal and honest, decent and not objectify women, safe for consumers - especially children and last but not the least, fair to their competitors.

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