(The Gist of PIB) India gets first ever brand, logo for its Kasturi Cotton

(THE GIST OF PIB) India gets first ever brand, logo for its Kasturi Cotton

Union Minister of Textiles and Women and Child Development launched the 1st ever brand and logo for Indian Cotton on 2nd World Cotton Day through Video Conferencing.
About:
India's premium Cotton would be known as Kasturi Cotton in the world cotton Trade.
Kasturi Cotton brand will represent Whiteness, Brightness, Softness, Purity, Luster, Uniqueness and Indianness.
India grows all four species of cultivated cotton Gossypium arboreum and herbaceu m (Asian cotton), G.barbadense (Egyptian cotton) and G. hirsutum (American Upland cotton).
Cotton is a Kharif crop and grows well in black cotton soil (high water retention capacity) of deccan
plateau.
Annual temperature requirement is 20-28 degree Celsius and rainfall of 55-110 cm is ideal. It requires minimum 180 frost-free days.
India is the 2nd largest cotton producer (produces 23% of the world cotton) and the largest consumer of cotton in the world.
India produces about 51% of the total organic cotton production of the world.
It provides livelihood to about 6 million cotton farmers.
Cotton Corporation of India (CCI) has developed a mobile app, Cott-Ally for providing information regarding weather condition, Crop situation and best farm practices.
CCI, under Ministry of Textiles, is a Public Sector Undertaking. Its major role is to undertake price support operation for cotton.