NABARD has entered into an arrangement with the Reuters
Market Light (RML), a unit of Thomson Reuters group, to provide farmers with
vital information regarding crop prices, weather conditions etc., by using
the short messaging services (SMS) that can be sent through mobile phones.
RML will provide SMS service connection to members of the
NABARD Farmers Club for a period of one year for which NABARD is bearing the
annual subscription charges out of its Farmers Technology Transfer Fund (FTTF)
a fund maintained by it to promote latest technology among farmers.
Around 750 members of NABARD Farmers Clubs from across
the Tamil Nadu are to be benefited in the first phase of the programme. In
Madurai alone around 200 members will benefit from this experiment.
The objective of the initiative to provide cutting edge
information using the SMS route is to ensure that farmers get the latest
real time price information as also technological inputs to maximize their
This facility from RML is already available as a paid
service in 15 States across the country such as Punjab, Rajasthan, Gujarat
and Maharashtra. However, the facility is being made available free to the
farmers in Tamil Nadu, for the first time in India. The subscription is
being made available by NABARD.