Rajasthan Public Service Commission
Syllabus For Post of College Lecturer: Business
- Development of Management Thoughts
- Strategic Management Process
- Organisation change and Resistance - Management of Change.
- Organisation Development, Culture, Ethos and Climate.
- Management Effectiveness.
- Total Quality Management (TQM)
- Emerging dimensions of Management.
- Marketing Concept and Environment.
- Brand name, trade mark, Patents and Copyright.
- Price Management.
- Distribution Channels , Components of Promotion Mix.
- Marketing Organisations, Social, legal and ethical aspects of marketing.
- Service Marketing.
- Industrial Marketing.
- Consumer Behavior and Buying motives.
- Influence on Consumer behavior.
- Marketing Analysis and Research.
- Role of Advertising in marketing and Advertising strategies.
- Advertising Organisations.
- Media Management.
- Economic environment of International Marketing.
- Human Resource Management.
- HRD Systems.
- Carrier and Succession Planning
- Performance Appraisal.
- Trade Union, Worker's Participation in Management.
- Grievances and Discipline.
- Managing Industrial Relations and Collective Bargaining.
- Socio Cultural Environment of Business.
- Business and Corporate Ethics.
- Corporate Governance and Social Responsibility.
- Legal Environment of Corporate Business.
- Production Planning and Control.
- Finance functions and Investment Decisions.
- Public Enterprises and small scale Industries in India.
Note :- Pattern of Question Paper
- Objective type paper
- Maximum Marks : 100
- Number of Questions : 100
- Duration of Paper : Two Hours
- All questions carry equal marks.
- There will be Negative Marking.