(Syllabus) RPSC: Syllabus For Post of College Lecturer: Business Administration

Rajasthan Public Service Commission

Syllabus For Post of College Lecturer: Business Administration


  • Development of Management Thoughts
  • Strategic Management Process
  • Organisation change and Resistance - Management of Change.
  • Organisation Development, Culture, Ethos and Climate.
  • Management Effectiveness.
  • Total Quality Management (TQM)
  • Emerging dimensions of Management.


  • Marketing Concept and Environment.
  • Brand name, trade mark, Patents and Copyright.
  • Price Management.
  • Distribution Channels , Components of Promotion Mix.
  • Marketing Organisations, Social, legal and ethical aspects of marketing.
  • Service Marketing.
  • Industrial Marketing.


  • Consumer Behavior and Buying motives.
  • Influence on Consumer behavior.
  • Marketing Analysis and Research.
  • Role of Advertising in marketing and Advertising strategies.
  • Advertising Organisations.
  • Media Management.
  • Economic environment of International Marketing.


  • Human Resource Management.
  • HRD Systems.
  • Carrier and Succession Planning
  • Performance Appraisal.
  • Trade Union, Worker's Participation in Management.
  • Grievances and Discipline.
  • Managing Industrial Relations and Collective Bargaining.


  • Socio Cultural Environment of Business.
  • Business and Corporate Ethics.
  • Corporate Governance and Social Responsibility.
  • Legal Environment of Corporate Business.
  • Production Planning and Control.
  • Finance functions and Investment Decisions.
  • Public Enterprises and small scale Industries in India.

Note :- Pattern of Question Paper

  1. Objective type paper
  2. Maximum Marks : 100
  3. Number of Questions : 100
  4. Duration of Paper : Two Hours
  5. All questions carry equal marks.
  6. There will be Negative Marking.

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