Rajasthan Public Service Commission

Syllabus For Post of College Lecturer: Business Administration

UNIT-I:

• Development of Management Thoughts
• Strategic Management Process
• Organisation change and Resistance - Management of Change.
• Organisation Development, Culture, Ethos and Climate.
• Management Effectiveness.
• Total Quality Management (TQM)
• Emerging dimensions of Management.

UNIT-II:

• Marketing Concept and Environment.
• Brand name, trade mark, Patents and Copyright.
• Price Management.
• Distribution Channels , Components of Promotion Mix.
• Marketing Organisations, Social, legal and ethical aspects of marketing.
• Service Marketing.
• Industrial Marketing.

UNIT-III:

• Consumer Behavior and Buying motives.
• Influence on Consumer behavior.
• Marketing Analysis and Research.
• Role of Advertising in marketing and Advertising strategies.
• Advertising Organisations.
• Media Management.
• Economic environment of International Marketing.

UNIT-IV:

• Human Resource Management.
• HRD Systems.
• Carrier and Succession Planning
• Performance Appraisal.
• Trade Union, Worker's Participation in Management.
• Grievances and Discipline.
• Managing Industrial Relations and Collective Bargaining.

UNIT-V:

• Socio Cultural Environment of Business.
• Business and Corporate Ethics.
• Corporate Governance and Social Responsibility.
• Legal Environment of Corporate Business.
• Production Planning and Control.
• Finance functions and Investment Decisions.
• Public Enterprises and small scale Industries in India.

Note :- Pattern of Question Paper

1. Objective type paper
2. Maximum Marks : 100
3. Number of Questions : 100
4. Duration of Paper : Two Hours
5. All questions carry equal marks.
6. There will be Negative Marking.

Go TO RPSC Examination Syllabus Page