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(THE GIST OF PIB) Shoonya Campaign

[October-2021]

NITI Aayog, with RMI and RMI India’s support, launched Shoonya—an initiative to promote zero-pollution delivery vehicles by working with consumers and industry.

About:

The campaign aims to accelerate adoption of electric vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery.
As part of the campaign, a corporate branding and certification programme is being launched to recognise and promote industry’s efforts towards transitioning to EVs for final-mile deliveries.
An online tracking platform will share the campaign’s impact through data such as vehicle kilometers electrified, carbon savings, criteria pollutant savings and other benefits from clean delivery vehicles.

Background:

Urban freight vehicles account for 10 percent of freight transportation-related CO2 emissions in India, and these emissions are expected to grow by 114 percent by 2030.
EVs emit no tailpipe emissions, which can contribute immensely to an improved air quality.