(The Gist of PIB) World Breastfeeding Week


    (The Gist of PIB) World Breastfeeding Week
[AUGUST-2019]


World Breastfeeding Week

  • The Food and Nutrition Board, Ministry of Women and Child Development, is organizing the World Breastfeeding Week (WBW) program.
  • The theme of the program is “Empower Parents, Enable Breastfeeding” .
  • It is being observed from 1st to 7th August 2019. 
  • The focus this year is on protection, promotion, and support of breastfeeding. 

The objectives of World Breastfeeding Week are: 

  • To create awareness among the parents about breastfeeding,
  • Encourage parents to adopt breastfeeding,
  • Creating awareness about the importance of initiation and exclusive breastfeeding, and adequate and appropriate complementary feeding,
  • Providing advocacy material about the importance of breastfeeding. 

Breastfeeding is important because: 

  • It promotes better health for mothers and children alike.
  • It prevents infections like diarrhoea and acute respiratory infections in early infancy and thus reduce infant mortality
  • It decreases the risk of mothers developing breast cancer, ovarian cancer, type 2 diabetes, and heart disease and
  • It protects infants from obesity-related illnesses, diabetes and increases the IQ.

The correct norms of infant and young child feeding are: 

  • Initiation of Breastfeeding within an hour of birth
  • Exclusive breastfeeding for first six months of life i.e. only breast Milk ‘NO’ other milk, food, drink or water
  • Appropriate and adequate complementary feeding from six months of age while continuing breastfeeding
  • Continued breastfeeding up to the age of two years or beyond

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