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(Syllabus) Punjab PSC (Main) : Combined State Civil Services Exam - Management
Punjab Public Service Commission
SYLLABI FOR THE EXAMINATION PART B MAIN EXAM
MANAGEMENT
PAPER – I
1. Managerial Function and Process :
Concept and Foundations of Management, Evolution of Management Thoughts;
Managerial Functions – Planning, Organizing, Controlling; Decision making; Role of Manager,
Managerial skills; Entrepreneurship; Management of innovation; Managing in a
global environment, Flexible Systems Management; Social responsibility and managerial
ethics; Process and customer orientation; Managerial processes on direct and indirect
value chain.
2. Organisational Behaviour and Design :
Conceptual model of organization behaviour; The individual processes –
personality, values and attitude, perception, motivation, learning and reinforcement, work stress
and stress management; The dynamics of organization behaviour – power and politics,
conflict and negotiation, leadership process and styles, communication; The Organizational
Processes - decision making, job design; Classical, Neoclassical and Contingency approaches
to organizational design; Organizational theory and design - organizational
culture, managing cultural diversity, learning organization; organizational change and
development;Knowledge Based Enterprise – systems and processes; Networked and virtual
organizations.
3. Human Resource Management :
HR challenges; HRM functions; The future challenges of HRM; Strategic Management
of human resources; Human resource planning; Job analysis; Job evaluation;
Recruitment and selection; Training and development; Promotion and transfer; Performance
management; Compensation management and benefits; Employee morale and productivity;
Management of organizational climate and Industrial relations; Human resources accounting
and audit; Human resource information system; International human resource management.
4. Accounting for Managers :
Financial accounting – concept, importance and scope, generally accepted
accounting principles, preparation of financial statements with special reference to
analysis of a balance sheet and measurement of business income, inventory valuation and depreciation,
financial statement analysis, fund flow analysis, the statement of cash flows; Management
accounting – concept, need, importance and scope; Cost accounting – records and processes,
cost ledger and control accounts, reconciliation and integration between financial and cost
accounts; Overhead cost and control, Job and process costing, Budget and budgetary
control, Performance budgeting, Zero-base budgeting, relevant costing and costing for decisionmaking, standard costing and variance analysis, marginal costing and
absorption costing.
5. Financial Management :
Goals of finance function; Concepts of value and return; Valuation of bonds and
shares; Management of working capital: Estimation and financing; Management of cash, receivables, inventory and current liabilities; Cost of capital; Capital
budgeting; Financial and operating leverage; Design of capital structure: theories and practices;
Shareholder value creation: dividend policy, corporate financial policy and strategy, management
of corporate distress and restructuring strategy; Capital and money markets: institutions and
instruments; Leasing, hire purchase and venture capital; Regulation of capital market; Risk
and return: portfolio theory; CAPM; APT; Financial derivatives: option, futures, swap;
Recent reforms in financial sector.
6. Marketing Management :
Concept, evolution and scope; Marketing strategy formulation and components of
marketing plan; Sogmenting and targeting the market; Positioning and differentiating the
market offering; Analyzing competition; Analyzing consumer markets; Industrial buyer
behaviour; Market research; Product strategy; Pricing strategies; Designing and managing
Marketing channels; Integrated marketing communications; Building customer satisfaction,
Value and retention; Services and non-profit marketing; Ethics in marketing; Consumer
protection; Internet marketing; Retail management; Customer relationship management; Concept
of holistic marketing.
PAPER – II
1. Quantitative Techniques in Decision Making:
Descriptive statistics – tabular, graphical and numerical methods,
introduction to probability, discrete and continuous probability distributions,
inferential statistics-sampling distributions, central limit theorem, hypothesis
testing for differences between means and proportions, inference about
population variances, Chi-square and ANOVA, simple correlation and regression,
time series and forecasting, decision theory, index numbers; Linear programming
– problem formulation, simplex method and graphical solution, sensitivity
analysis.
2. Production and Operations Management:
Fundamentals of operations management; Organizing for production; Aggregate
production planning, capacity planning, plant design: process planning, plant
size and scale of operations, Management of facilities; Line balancing;
Equipment replacement and maintenance; Production control; Supply chain
management - vendor evaluation and audit; Quality management; Statistical
process control, Six Sigma; Flexibility and agility in manufacturing systems;
World class manufacturing; Project management concepts, R&D management,
Management of service operations; Role and importance of materials management,
value analysis, make or buy decision; Inventory control, MRP; Waste management.
3. Management Information System:
Conceptual foundations of information systems; Information theory;
Information resource management; Types of information systems; Systems
development - Overview of systems and design; System development management
life-cycle, Designing for online and distributed environments; Implementation
and control of project; Trends in information technology; Managing data
resources - Organising data; DSS and RDBMS; Enterprise Resource Planning (ERP),
Expert systems, e-Business architecture, e-Governance; Information systems
planning, Flexibility in information systems; User involvement; Evaluation of
information systems.
4. Government Business Interface:
State participation in business, Interaction between Government, Business
and different Chambers of Commerce and Industry in India; Government’s policy
with regard to Small Scale Industries; Government clearances for establishing a
new enterprise; Public Distribution System; Government control over price and
distribution; Consumer Protection Act (CPA) and The Role of voluntary
organizations in protecting consumers’ rights; New Industrial Policy of the
Government: liberalization, deregulation and privatisation; Indian planning
system; Government policy concerning development of Backward areas/regions; The
Responsibilities of the business as well as the Government to protect the
environment; Corporate Governance; Cyber Laws.
5. Strategic Management:
Business policy as a field of study; Nature and scope of strategic
management, Strategic intent, vision, objectives and policies; Process of
strategic planning and implementation; Environmental analysis and internal
analysis; SWOT analysis; Tools and techniques for strategic analysis—Impact
matrix: The experience curve, BCG matrix, GEC mode, Industry analysis, Concept
of value chain; Strategic profile of a firm; Framework for analysing
competition; Competitive advantage of a firm; Generic competitive strategies;
Growth strategies—expansion, integration and diversification; Concept of core
competence, Strategic flexibility; Reinventing strategy; Strategy and structure;
Chief Executive and Board; Turnaround management; Management of strategic
change; Strategic alliances, Mergers and Acquisitions; Strategy and corporate
evolution in the Indian context.
6. International Business:
International Business Environment: Changing composition of trade in goods and
services; India’s Foreign Trade: Policy and trends; Financing of International
trade; Regional Economic Cooperation; FTAs; Internationalisation of service
firms; International production; Operation Management in International
companies; International Taxation; Global competitiveness and technological
developments; Global e-Business; Designing global organisational structure and
control; Multicultural management; Global business strategy; Global marketing
strategies; Export Management; Export—Import procedures; Joint Ventures; Foreign
Investment: Foreign direct investment and foreign portfolio investment;
Cross-border Mergers and Acquisitions; Foreign Exchange Risk Exposure
Management; World Financial Markets and International Banking; External Debt
Management; Country Risk Analysis.