(GIST OF KURUKSHETRA) Potential of the Rural Crafts

(May-2023)

India has a rich tradition of crafts that is inherited from generation to generation.
Rural crafts are also a source of livelihood for many communities in Indian villages.

They provide skill development and entrepreneurship opportunities, thereby increasing income and employment.
They contribute significantly to the rural economy. It also diversifies the source of income for people in rural areas.
Rural crafts also attract tourists to India. They encourage rural tourism.
It will promote rural tourism, which in turn would promote sustainable development by promoting traditional skills, supporting local agriculture and food production, and encouraging eco-tourism activities.
It preserves India’s rich culture and heritage.
It can further reduce migration from rural to urban areas.
They support the “Made in India” ideology and “Aatma Nirbhar Bharat Value”.
They also support exports. For instance, exports of handicrafts increased from Rs. 19171 crore in 2019-20 to Rs. 20151 crore in 2020-21.

The Government of India has initiated a rural development plan called One District One Product (ODOP) to promote traditional handicraft products in every district of India.
It aims to create employment opportunities and enhance the income of rural artisans and entrepreneurs while preserving traditional crafts.
Another programme is Linking Textile with Tourism where the government has identified eight craft villages across the country to promote craft and tourism at a single location.
Its aim is to bring together India’s heritage through the growing tourism industry.

Moreover, organizations/agencies like Tribes India, Crafts Council of India, Saras (by Ministry of Rural Development), and state emporiums have raised awareness, given the cottage industry bigger markets, and helped them in addressing the present demands.
Some of the examples of events organized by the government to promote rural crafts are:

Saras Aajeevika Mela: It is an annual event to promote rural livelihoods and products.
Surajkund Crafts Mela: It provides a platform for artisans, craftsmen, and performers to display their skills and creations.
Aadi Mahotsav: It celebrates the spirit of tribal culture.

The government is also boosting handicraft export through the export promotion council, international trade fairs, and exhibitions.
It also provides financial assistance to artisans and craftsmen.