(The Gist of Kurukshetra) REVOLUTIONIZING INDIAN AGRICULTURE:
USE OF ICT-October-2017
REVOLUTIONIZING INDIAN AGRICULTURE: USE OF ICT
The future of rural India is full of promise. By 2025 it is forecasted that
55 percent of India’s rural population will have access to the internet. The
average villager living in rural India already has a basic awareness of the
wonders of the world wide web and is willing to explore the internet satisfy his
queries about the world and issues which impact his livelihood. It is reported
that in 2016, 234 million internet users in India were local language users.
This number is expected to grow at a CAGR of 18 percent. The National Policy for
Farmers emphasizes the use of information and Communication technology (ICT) at
village level for reaching out to the farmer with the correct advisories and
Nepal e-Governance Plan in Agriculture (NeGP-A): NeGP-A is proposed to
be implemented across the country and aims at offering Government to
Citizen/Farmer (G2C or G2F), Government to Business (G2B) and Government to
Government (G2B) agriculture services in an integrated manner through the
Central Agriculture Portal (CAP) and State Agriculture Portals (SAPs).
• Bringing farmer centricity and service orientation to the programs.
• Enhancing reach and impact of extension services.
• Improving access of farmers to information & services throughout crop-cycle.
• Building upon, enhancing and integratingthe existing ICT initiatives of
Centre, and states.
• Enhancing efficiency and effectiveness of programs through process redesign.
• More effective management of scheme of DAC.
• Promoting a common framework across states.
Information on Agriculture and Marketing Channels
India’s farmers live in rural areas and agriculture & allied activities still
constitute the largest share of India’s employment. It is estimated that 72
percent farmers do not have access to reliable sources of information and this
prevents them from accessing credit realizing high crop productivity. Around 94
percent of farmers in India depend upon ‘fellow farmers’ as the preferred source
of information, followed by 10 percent on agri retailers, 4 percent of TV/Radio
and only 3 percent on agri-extension officers information provided by extension
services are perceived to be unreliable or less actionable due to lack of
accuracy. This is a bottleneck for adoption of modern agri-practices, hence crop
yields in India are still just 30 percent to 60 percent of the best sustainable
crop yields achievable in the farms of developed as well as other developing
Digital India envisions empowering citizens with e-access to government and
related livelihood services. The project has 3 core components – digital
infrastructure, digital services and digital literacy. Mobile phone is the
preferred delivery medium under Digital India with focus on mGovernance and
mServices. Out of the 7 components covered under mServices, mAgriculture and
mGramBazar directly impact agriculture extension.
And end-to-end ICT led agric platform has been created:
• Pan-India, telco and handset neutral agri information services delivered
through sms, voice and mobile app;
• 10,000+ information sources managed by team of 300+ on-ground market reporters
and state/national level agri experts with PhDs and public/private sector agri
• Dedicated agri call center with 90+ team members speaking 9 languages;
• Custom designed CRM and ERP solutions for Indian farmers;
• Agri e-commerce platform with agri produce aggregation and demand/supply
matching capability; supported by technologically enabled on-ground agri
National Agriculture Market (NAM)
It is a pan-India electronic trading portal which networks the existing APMC
mandis to create a unified national market for agricultural commodities. The NAM
Portal provides a single window services for all APMC related information and
services. This includes commodity arrivals & prices, buy & sell trade offers,
provision to respond to trade offers, among other services. While material flow
(agriculture produce) continue to happen through mandis, an online market
reduces transaction costs and information asymmetry.
Courtesy : Kurukshetra