Union Rural Development Minister launched the Saras collection on Government e-Marketplace (GeM) portal in New Delhi.
It is a unique initiative of GeM and the Deen Dayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), Ministry of Rural Development.
The Saras collection showcases daily utility products made by rural self-help groups. It aims to provide markets in rural areas with access to Central and State Government buyers.
Under the initiative, sellers from Self Help Group will be able to list their products in 5 product categories, namely
handloom and textiles,
grocery and pantry, and
personal care and hygiene.
DAY-NLRM aims to reduce poverty through the promotion of diversified and gainful self-employment while creating skilled wage employment opportunities. The scheme supports building social capital and ensuring financial linkages to alleviate poverty and enhance the quality of the life of rural poor women.
It has ambitious plans on innovations for alternate channels of financial inclusion like digital finance, creating value chains around rural products and improving market access, rural enterprise, and strengthening community institutions.
Government e-Marketplace (GeM) is a 100 percent Government owned Section 8 Company set up as the National Public Procurement Portal for procurement of goods and services required by Central and State Government organizations.
GeM provides an online, end to end solution for procurement of goods and services for all Central Government and State Government Ministries, Departments, Public Sector Enterprises (PSEs), local bodies and autonomous organizations.
The platform reduces human interventions in procurement and enables transparency, cost savings, inclusiveness, and efficiency of faceless standardized public procurement.