(The Gist of PIB) Swachata Hi Seva

    (The Gist of PIB) Swachata Hi Seva

Swachata Hi Seva

  • Prime Minister Narendra Modi launched the Swachhata Hi Seva (SHS) 2019, a massive countrywide awareness and mobilization campaign on Swachhata at Mathura. 

Key highlights 

  • Swachhata Hi Seva” (“cleanliness is service”) campaign has been launched to push for greater public participation in Swachh Bharat Abhiyan which was launched on October 2, 2015.
  • SHS 2019 has put special focus on ‘plastic waste awareness and management.’ 
  • This year’s Swachhata Hi Seva will see mass awareness generation activities on plastic waste management between 11th September to 1st October, nationwide Shramdaan for plastic waste collection and segregation on 2nd October, and recycling and effective disposal of the collected plastic waste from 3rd October to Diwali, 27th October 2019.


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Courtesy: PIB