Ek Bharat Shreshtha Bharat programme aims to enhance interaction and promote mutual understanding between people of different states/UTs through the concept of state/UT pairing.
The States carry out activities to promote a sustained and structured cultural connection in the areas of language learning, culture, traditions & music, tourism & cuisine, sports and sharing of best practices, etc.
The mission of Ek Bharat Shreshtha Bharat is:
To CELEBRATE the Unity in Diversity of our nation and to maintain and strengthen the fabric of traditionally existing emotional bonds between the people of our country;
To PROMOTE the spirit of national integration through a deep and structured engagement between all Indian States and Union Territories through a year-long planned engagement;
To SHOWCASE the rich heritage and culture, customs and traditions of States for enabling people to understand and appreciate the diversity that is India, thus fostering a sense of common identity;
To ESTABLISH long-term engagements and,
To CREATE an environment which promotes learning between States by sharing best practices and experiences.
Cultural diversity is a joy that ought to be celebrated through mutual interaction & reciprocity between people of different States and UTs so that a common spirit of understanding resonates throughout the country.
Various States and UTs are paired with another State/UT for a time period, during which they carry out a structured engagement with one another in the spheres of language, literature, cuisine, festivals, cultural events, tourism, etc.
The paired States/UTs sign MoUs with each other, delineating a set of activities that they would carry out.
An activity calendar for each pair is prepared through mutual consultation, paving the way for a systematic process of mutual engagement. Such interaction between different segments of the population of each pair of States /UTs at the cultural level, generates the vibrance of understanding and appreciation amongst the people and forges mutual bonding, thus securing an enriched value system of unity in the nation.