(GIST OF YOJANA) ESAMPARK - JULY- 2017
e-Sampark is a mechanism to connect the government directly with citizens
across India by running mailer, outbound dialing and SMS campaigns. e-Sampark
portal was launched in May 2016 by Government of India. It works as a platform
to pass on messages to the people and also receive messages from people. The
Portal is aimed to improve government communications with citizens. Till date,
404 campaigns have already been conducted and more than 230 crore emails have
also been sent through e-Sampark.
The concept of e-Sampark has been introduced
to establish proactive communication by digitisation of campaigns. The multi- I
faceted platform facilitates not only seamless communication between the
government and citizens, but also maintains a database of contacts of the nodal
officers, representatives and citizens. In addition, users can also view the
previous campaigns conducted. e-Sampark signifies the essence of Digital India.
It enables the government to communicate with the citizens about several
programmes and initiatives. Recent campaigns include Transforming India through
Risk Management and Encouraging citizens to avoid petrol and diesel vehicles or
a day in a week. It also provides the views of the Prime Minister shared by him
in the popular programme 'Man Ki Baat' on radio. The features of the e-Sampark
portal are as follows- "Provision for sending informational and public service
messages in the form of mailers, SMSs and outbound dialing to citizens, elected
representatives and government employees through customised user lists.
"Similarly, SMSs can also be sent to a customised user-base using the
application "Extensive database of elected representatives and government
officials that is updated periodically.. Provision for updating the database
either individually or through bulk upload. "Provision of a Dashboard showing
nodal officers the campaign analytics i.e. number of mailers and SMSes sent,
percentage read, percentage of forwards, URL clicks etc.
"Provision for individual users to subscribe to the "e-Sampark" database. By
subscribing to a list, a user gives his/her consent to receive mailers and SMSes
from the Government. The user can unsubscribe from the list at any time. One can
ensure following benefits - "Extensive structured database of government
officials (of both Central and State governments) for sending official
information. "Information, alerts about the existent policies or proposed
policies, decision of the Government and new schemes to be launched can be
shared with customised user base. This will improve the efficiency of
communication .o Increased awareness among the citizens by sharing urgent alerts
of national or public interest and government updates so he or she can take
benefit of schemes and programmes timely.
Courtesy : Yojana