ASCI(The Advertising Standards Council Of India):Important Topics for UPSC Exams

ASCI(The Advertising Standards Council Of India):Important Topics for UPSC Exams

ASCI(The Advertising Standards Council Of India)

• ASCI is a voluntary self-regulatory organization, registered as a not-for-profit company under section 25 of the Indian Cos. Act.

• The sponsors of ASCI, who are its principal members, are firms of considerable repute within Industry in India, and comprise Advertisers, Media, Advertising Agencies and other professional /ancillary services connected with advertising practice.

• ASCI is not a Government body. It is a voluntary Self Regulatory Organization. However, ASCI is represented in all committees working on advertising content in every Ministry of the Government of India.

• ASCI follow principle of natural justice.

• The aim of ASCI is to maintain and enhance the public's confidence in advertising.

• Their mandate is that all advertising material must be truthful, legal and honest, decent and not objectify women, safe for consumers - especially children and last but not the least, fair to their competitors.

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