(GIST OF YOJANA) INDIAN WEAVES PROMOTING SUSTAINABILITY

(MAY-2024)

INDIAN WEAVES PROMOTING SUSTAINABILITY

Context:

India boasts a rich legacy of weaving that dates back thousands of years. Each region of the country has its own distinct weaving tradition, characterised by unique techniques, motifs, and materials. From the intricate brocades of invest in sustainable fashion but also contribute to the preservation of traditional crafts and the welfare of artisan communities.

Key highlights:

In a strategic collaboration with the Khadi and Village Industries Commission (KVIC), CCI further amplifies its impact on sustainability. KVIC, the sole statutory entity authorised to manufacture Indian national flags, relies on CCI for its cotton supply.
By offering competitive terms through daily e-auctions, CCI ensures that KVIC units procure their raw cotton sustainably.
Thus, every tricolor unfurled across the nation bears testamentto the patriotic fervor embodied by CCIs sustainable practices.
The introduction of theKasturi Cotton Bharat brand, with its end-to-end traceability using blockchain technology.
It is a groundbreaking initiative, setting a new standard for transparency in the cotton textile value chain to uplift the valuation of Indian cotton and promote the rich textile heritage of India by combining traditional craftsmanship with a touch of luxury.

Conclusion:

As the world grapples with environmental challenges, initiatives like those undertaken by the CCI serve as beacons of hope. By marrying tradition with innovation and sustainability, CCI not only preserves the rich heritage of Indian weaves but also paves the way for a brighter, greener future. Through partnerships, campaigns, and a commitment to local artisans, CCI exemplifies the transformative power of promoting sustainability in every thread of Indian craftsmanship.