(THE GIST OF PIB) Ideas4LiFE portal

(THE GIST OF PIB) Ideas4LiFE portal

(JULY-2024)

Ideas4LiFE portal

  • Recently, the Union Minister for Environment, Forest and Climate Change launched Ideas4LiFE at IIT Delhi.

About Ideas4LiFE portal:

  • It was launched for inviting ideas related to products and services, which induce behavioral changes related to environment-friendly lifestyles.

  • It aims to encourage and motivate students, faculty and research scholars to contribute their innovative ideas to the global initiative of Mission LiFE.

  • It is a remarkable opportunity for inspired minds to participate in a global movement dedicated to environmental sustainability.

Key facts about Mission LiFE

  • Mission LiFE, or Lifestyle for Environment, is an India-led global mass movement to nudge individual and community action to protect and preserve the environment.

  • It was launched at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow in November 2021.

  • The program hopes to “mobilize one billion Indians as well as people in other countries to become individuals who practice sustainable lifestyles.

  • It emboldens the spirit of the P3 model, i.e., Pro Planet People.

  • It aims at following a three-pronged strategy for changing people's collective approach towards sustainability,

  • nudging individuals to practice simple yet effective environment-friendly actions in their daily lives (demand)

  • enabling industries and markets to respond swiftly to the changing demand (supply)

  • to influence government and industrial policy to support both sustainable consumption and production (policy).

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Courtesy: PIB