(THE GIST OF PIB) Ideas4LiFE portal
(THE GIST OF PIB) Ideas4LiFE portal
(JULY-2024)
Ideas4LiFE portal
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Recently, the Union Minister for Environment, Forest and Climate Change launched Ideas4LiFE at IIT Delhi.
About Ideas4LiFE portal:
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It was launched for inviting ideas related to products and services, which induce behavioral changes related to environment-friendly lifestyles.
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It aims to encourage and motivate students, faculty and research scholars to contribute their innovative ideas to the global initiative of Mission LiFE.
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It is a remarkable opportunity for inspired minds to participate in a global movement dedicated to environmental sustainability.
Key facts about Mission LiFE
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Mission LiFE, or Lifestyle for Environment, is an India-led global mass movement to nudge individual and community action to protect and preserve the environment.
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It was launched at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow in November 2021.
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The program hopes to “mobilize one billion Indians as well as people in other countries to become individuals who practice sustainable lifestyles.
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It emboldens the spirit of the P3 model, i.e., Pro Planet People.
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It aims at following a three-pronged strategy for changing people's collective approach towards sustainability,
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nudging individuals to practice simple yet effective environment-friendly actions in their daily lives (demand)
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enabling industries and markets to respond swiftly to the changing demand (supply)
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to influence government and industrial policy to support both sustainable consumption and production (policy).
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