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(THE GIST OF PIB) MSME TEAM Initiative

(JULY-2024)

As a sub-scheme under the Central Sector Scheme “Raising and Accelerating MSME Performance (RAMP)”, the Ministry of MSME launched “MSME Trade Enablement and Marketing Initiative” (MSME-TEAM Initiative).

It aims at assisting five lakh Micro, Small and Medium Enterprises (MSMEs) to onboard the Open Network Digital Commerce (ONDC) platform, through awareness workshops which will include hand-holding assistance for onboarding onto ONDC.
It aims to provide financial assistance to Micro and Small Enterprises (MSEs) through Seller Network Participants, for catalogue preparation, account management, logistics, and packaging material and design.
Of the total five lakh MSEs to be benefited, two and a half lakh MSEs would be women owned
The objective of the Initiative is to provide assistance to MSEs all across the country.
However, awareness workshops will be conducted preferably in Tier 2 and Tier 3 cities and MSME Clusters, for greater outreach, especially among women and SC/ST owned MSMEs.
The MSME TEAM Initiative, being a sub-scheme, is for a period of three years upto March 2027.
However, MSMEs can continue to onboard onto ONDC, which is an open network.