(THE GIST OF PIB) SWAYATT Initiative

(FEBRUARY-2025)

SWAYATT Initiative

Recently, the Government e Marketplace (GeM) commemorated six years of Startups, Women & Youth Advantage through eTransactions (SWAYATT) initiative at New Delhi

About SWAYATT Initiative:

It was launched on 19th February, 2019.

It was conceptualised with a clear objective of invigorating participation of women-led enterprises and youth in public procurement.
SWAYATT is the GeM portal’s commitment to enhance ease of doing business and establish direct market linkages to annual public procurement for startups, women entrepreneurs, Micro & Small Enterprises (MSEs), Self Help Groups (SHGs) and youth, especially those from backward sections of the society.
It is rooted in GeM’s foundational pillar of social inclusion.

Government e Marketplace:

It is an online market platform that was set up in 2016 to facilitate the procurement of goods and services by government ministries, departments, public sector undertakings (PSU) etc.

It has been envisaged as the National Procurement Portal of India.
This portal was developed by the Directorate General of Supplies and Disposals (Ministry of Commerce and Industry) with technical support from the National e-governance Division (Ministry of Electronic and Information Technology).
It is a completely paperless, cashless and system-driven e-marketplace that enables procurement of common-use goods and services with minimal human interface.