Bharat Petroleum Corporation Limited (BPCL) – a PSU under the Ministry of Petroleum and Natural Gas has announced the launch of “UFill” – a digital customer experience which delivers on BPCL’s promise of ensuring that their customers have complete control over Time, Technology and Transparency as part of their fuelling experience.
With UFill, the invitation to customers is to “Fast forward your fill”, leveraging the latest in digital technology which obviates the need for looking at zero or final reading and such offline manual interventions.
The UFill proposition has been launched in 65 cities across India and will soon be launched across the country.
The technology provides the customer with control of fuelling as well as touch less pre-payment solution with the dispensing unit getting automatically preset for the value of fuel paid for by him/her in advance and eliminates any manual intervention at the point of sale.
UFill is yet another milestone in Company’s digital transformation journey that is aimed to improve customer’s turn-around time (TAT) at fuel outlet and increase transactional transparency, thereby providing enhanced retail like experience.