(THE GIST OF PIB) VIRAASAT

(THE GIST OF PIB) VIRAASAT

(DECEMBER-2024)

VIRAASAT

  • The third edition of the VIRAASAT Sari Festival is being organized by the Ministry of Textiles from 15th to 28th December 2024 at Handloom Haat in New Delhi.

About VIRAASAT

  • Organizer: National Handloom Development Corporation Ltd (NHDC) under the Ministry of Textiles.

  • Focus: Celebrates the tradition of handloom and handicrafts while providing market access to weavers and artisans.

  • Unique products: Features Paithani, Kotpad, Kota Doria, Tangail, Pochampally, Kancheepuram, Thirubuvanam, Jamdani, Santipuri, Chanderi, Maheshwari, Patola, Moirangphee, Banarasi Brocade, Tanchoi, Bhagalpuri Silk, Bawan Buti, and Pashmina Sari.

National Handloom Day:

  • It commemorates the Swadeshi Movement launched on 7th August 1905, which encouraged indigenous industries, particularly handloom weavers.

  • The First National Handloom Day was held on 7th August 2015 in Chennai.

  • Significance: It recognises the efforts and skills of the handloom weaving community and also aims to promote the handloom sector and enhance the livelihood of weavers.

Government Initiatives for the Handloom Sector:

  • National Handloom Development Programme (NHDP): Aimed at the overall development of the handloom sector.

  • Raw Material Supply Scheme (RMSS): Ensures the supply of essential raw materials to handloom weavers.

  • Weavers' MUDRA Loan/Concessional Credit Scheme: Provides financial support to weavers.

  • Handloom Producer Companies: Encourages the formation of producer companies to enhance the marketing and sales of handloom products.

  • Design Resource Centers (DRCs): Offers design support to weavers to improve product quality and marketability.

  • One District One Product: Promotes unique handloom products from each district.

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Courtesy: PIB