(The Gist of PIB) Saksham 2019  [JANUARY-2019]

(The Gist of PIB) Saksham 2019


Saksham 2019

  • Saksham’, an annual high intensity one-month long people-centric mega campaign of Petroleum Conservation Research Association (PCRA) under the aegis of Ministry of Petroleum and Natural Gas.
  • It was launched by Sh. Rajiv Bansal, Addl. Secretary & Financial Adviser, Ministry of Petroleum and Natural Gas.
  • Various interactive programs and activities are being planned by PCRA, Public Sector upstream /downstream Oil & Gas companies during the month long ‘Saksham-2019’.

Key highlights

  • ‘Saksham’ Cycle Day in 200 cities, Cyclothons, Short Film making contest on MyGov, Workshops for drivers of commercial vehicles, Seminars for housewives/cooks on adopting simple fuel saving measure, Nationwide campaign through Radio, TV, Digital Cinemas, Outdoor media etc.
  • It will be conducted, with a focus on reaching out to various segments of fuel users.
  • PCRA is going to utilize the social media platforms for various customized campaigns through Facebook, twitter, MyGov platform.

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Courtesy: PIB