Saksham’, an annual high intensity one-month long people-centric mega
campaign of Petroleum Conservation Research Association (PCRA) under the
aegis of Ministry of Petroleum and Natural Gas.
It was launched by Sh. Rajiv Bansal, Addl. Secretary & Financial
Adviser, Ministry of Petroleum and Natural Gas.
Various interactive programs and activities are being planned by PCRA,
Public Sector upstream /downstream Oil & Gas companies during the month long
‘Saksham’ Cycle Day in 200 cities, Cyclothons, Short Film making contest
on MyGov, Workshops for drivers of commercial vehicles, Seminars for
housewives/cooks on adopting simple fuel saving measure, Nationwide campaign
through Radio, TV, Digital Cinemas, Outdoor media etc.
It will be conducted, with a focus on reaching out to various segments
of fuel users.
PCRA is going to utilize the social media platforms for various
customized campaigns through Facebook, twitter, MyGov platform.