(The Gist of PIB) World Breastfeeding Week [AUGUST-2019]

    (The Gist of PIB) World Breastfeeding Week [AUGUST-2019]

World Breastfeeding Week

• The Food and Nutrition Board, Ministry of Women and Child Development, is organizing the World Breastfeeding Week (WBW) program.
• The theme of the program is “Empower Parents, Enable Breastfeeding” .
• It is being observed from 1st to 7th August 2019.
• The focus this year is on protection, promotion, and support of breastfeeding.

The objectives of World Breastfeeding Week are:

• To create awareness among the parents about breastfeeding,

• Encourage parents to adopt breastfeeding,

• Creating awareness about the importance of initiation and exclusive breastfeeding, and adequate and appropriate complementary feeding,

• Providing advocacy material about the importance of breastfeeding.

Breastfeeding is important because:

• It promotes better health for mothers and children alike.
• It prevents infections like diarrhoea and acute respiratory infections in early infancy and thus reduce infant mortality
• It decreases the risk of mothers developing breast cancer, ovarian cancer, type 2 diabetes, and heart disease and
• It protects infants from obesity-related illnesses, diabetes and increases the IQ.

The correct norms of infant and young child feeding are:

• Initiation of Breastfeeding within an hour of birth
• Exclusive breastfeeding for first six months of life i.e. only breast Milk ‘NO’ other milk, food, drink or water
• Appropriate and adequate complementary feeding from six months of age while continuing breastfeeding
• Continued breastfeeding up to the age of two years or beyond

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Courtesy: PIB