(GIST OF YOJANA) Processed Foods: Rising Demand for Healthier Food Options

(JULY-2024)

In today’s fast-moving and up-tempo world, processed foods have been the go-to option for quick meals. They are convenient, readily available, and often satisfying to the taste buds. However, in recent years, a noticeable shift has been underway. There has been a significant change in the way people think about the food they eat. More individuals are opting for healthier food choices over processed food alternatives.

Pulses are essential foods in India, but sometimes there aren’t enough of them. To address this issue, the government is supporting farmers through schemes like the Price Support Scheme (PSS) and Price Stabilisation Fund (PSF), ensuring fair prices for their crops and adequate food supply for all.
The success of NAFED’s initiatives can be attributed to its comprehensive approach to promoting healthier food options. By collaborating with various stakeholders, including farmers, retailers, and government agencies, NAFED has been able to create a positive impact on both the agricultural sector and the well-being of consumer.

NAFED’s Bharat Atta, Bharat Dal and Rice, and promotion of millets play a crucial role in meeting consumer expectations while also supporting sustainable agriculture and food security. By embracing these initiatives, consumers can not only make healthier choices but also contribute towards building a more resilient and sustainable food system for future generations.

Choosing products like Bharat Atta, Bharat Dal, and Bharat Chawal not only ensures better nutrition but also supports local farmers and promotes agricultural diversity. Additionally, the promotion of millets encourages crop diversity, which enhances soil health and reduces the reliance on water-intensive crops.
This shift towards healthier and more sustainable food choices is not just a trend but a necessity for addressing global challenges like climate change and food security. It empowers consumers to be a part of the change, shaping a food landscape that is both nutritious and environmentally responsible.