GIST OF YOJANA : MAY-2025

Waves 2025: India Leads the Creative Revolution of the World

Context:

The epic literature like Ramayan & Mahabharat, or lifestyle depicting statues in various postures in the ancient temples telling us folklore of the past, India has always been at the forefront of the art of storytelling. In the global spirit of One Earth, One Family, One Future, as we Indians currently engage with the present world in an increasingly interconnected manner in the 21st Century, the ancient and beautiful art of storytelling helps us unite well with other nations as they appreciate our rich cultural & linguistic diversity along with our soft power.

Significance:

WAVES is bringing together all major media & entertainment leaders for the creators to tap the huge potential the sector has to offer to them in the times to come. The time has come when the creative talent of India needs to rock the world with the help of storytelling, which has been the bedrock of the media & entertainment industry for many generations, much before cameras began to change the art of storytelling about 125 years back. With the advent of high-tech shoots, visual effects & display techniques, the traditional art of storytelling is becoming both immersive as well as addictive.

Spreading Waves to Worldwide:

• The Ministry of Information & Broadcasting along with the External Affairs Ministry reached out to nearly 100 countries to make WAVES truly global. Through ambassadors & high commissioners of different countries, India urged the nations to bring together creators, policymakers & industry players from across the globe. Furthermore, the participation of industry leaders is resulting in the evolution of WAVES as a global platform to the creative industry of the world.
• WAVES is not just about celebrating creativity. It is about truly creating a unique global platform for creative exchange, fostering collaboration, and driving innovation in the M&E industry. The impact of WAVES on India’s creator economy will be profound, as it seeks to empower creators from every corner of the country, unlocking their untapped potential and providing them with the tools and opportunities to thrive on the global stage. WAVES 2025 is committed to digital inclusivity, ensuring that creators from all backgrounds, including those from rural and underserved areas, have access to the tools and platforms they need to succeed.
• One of the most groundbreaking aspects of WAVES 2025 is that it handpicks creativity from not only India but from across the globe. In a vibrant zone, named CreatoSphere, shortlisted creative talent is presented before the world.
• This talent, identified from smaller towns and rural areas is being mentored & nurtured by experts. Through talent hunt activity in CreatoSphere, the WAVES is democratizing access to the creator economy, enabling a new generation of storytellers and innovators to emerge from India’s heartland.

Conclusion:

WAVES is an extension of this effort, aiming to make India the global hub of the creator economy. WAVES 2025 is not just a summit; it is a movement that will redefine India’s place on the world map, boosting its cultural diplomacy and elevating its M&E industry to new heights. By empowering creators, fostering innovation,and promoting collaboration, WAVES will ensure that India’s stories, voices, and ideas resonate on the global stage. Together, let us sail towards a future where India’s creative revolution inspires the world.

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Courtesy: Yojana