Syllabus of Examination
MANAGEMENT (Optional Subjects)
Paper-1
The candidate should make a study of the concept and
development of management as science and art drawing upon the contributions of
leading thinkers of management and apply the concepts to the real life of
government and business decision making keeping in view the changes in the
strategic and operative environment.
Section-A
I. Managerial Function : Concept and foundations of Management, Managerial
role and functions. Analysis of Environmental opportunities and threats,
Formulation of Organisational Vision, Mission and Objectives. Decision Making.
II. Organisational Behaviour and Design : Classical and Neoclassical Systems,
Delegation of Authority, Design of Strategic Business Units. Theories of
motivation and their relevance. Communication. Leadership. Understanding group
behaviour and dynamics. Conflict Management. Managing Change. Innovation in
Organizational Design such as Networks, Knowledge Based Enterprises-Systems and
Processes.
III. Quantitative Techniques in Decision Making : Classification of data,
Averages, Dispersion and Skewness. Correlation and Regression. Time- Series
Analysis & Forecasting Techniques. Elementary concepts of Binomial, Poisson and
Normal Distributions. Tests of Significance 't', 'F' and Chisquare. Linerar
Programming-Problem formulation-Simplex method and Graphical solution. PERT and
CPM. Decision making under uncertainity.
Section-B
IV. Management Control System : Basic concepts, Understanding strategic
behaviour. Responsibility Centres, Strategic Planning, Preparation of budgets,
Zero Based Budget, Analysis and Evaluation of Performance, Control System in
Service Organization. Modern Control Methods, Controlling Global Enterprises:
Transfer Pricing and Management of Risk.
V. Strategic Cost Management : Value Chain : Conceptual issues and Applications.
Cost analysis-Activity based costing, Cost Drivers and their measurement. Target
Costing. Profit Variance Analysis.
VI. Business Environment : Concept and Analysis of Macro-business environment:
Indian and global. Analysis of structural dimensions of Indian Economy.
Directions of change and impact on business decision. Regulatory and promotional
Policies. Liberalization, Globalisation and Corporatisation Problems and
Prospects.
Paper-II - Section-A
I. Financial Management : Goal of Finance Function. Analysis of Financial
Postion: Ratio and Funds Flow Analysis. Concepts of value and return. Valuation
of Bonds and Shares. Risk and Return: Portfolio Theory, CAPM and APM. Option
Pricing. Financial and Operating leaverage. Design of Capital Structure;
Theories and Practices. Management of Working Capital: Estimation and Financing.
Management of Cash, Receivables and Inventory and Current Liabilities. Capital
and Money Markets: Institutions and Instruments. Leasing, Hirepurchase and
veartur capital mergers and acquistions. Shareholder Value Creation: Dividend
Policy, Corporate financial policy and strategy., Management of corporate
distress and restructuring strategy. Regulation of capital market.
II. Marketing Management : Concept and strategy. Analysis of marketing
environment and planning process. Understanding and selecting target markets:
Marketing Research, Consumer Behaviour. Segmentation, Targeting and Postitioning.,
Product management. Distribution channels and logistics. Public Distribution
System. Marketing Communciation, Brand Management. personal selling and
management of salesforce. Pricing decisions. Understanding competitive strategy.
Design, implementation and control. Services and non-profit marketing. Social
Marketing. Creating global competitive Advantage: Analysis, formulation,
implementation and control. Evaluation of marketing function. Ethics in
marketing: Consumer protection. E-Business.
III. International Business : International Business Environment: Changing
composition of trade in goods and services. Emerging areas of trade. Evaluation
of International Trade Policies-instruments of trade policy, institutions of
international business GATT//WTO, Trims and Trips-Labour conditions and
environmental issues. trade in services and agri products. role of IMF, World
Bank, UNCTAD. Regional Economic Cooperation. Export Marketing
Management-Overseas market research, Export pricing and finance. Management of
risk. Export-import procedures. Tole of intermediaries and documentation.
Section-B
