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(Download) UGC Textbooks : Mass Communication

I Preface ............................................................................................................................... 1
II Introduction and General Eligibility Conditions ........................................................2
III Postgraduate Course, M.A. in Mass Communication ...............................................8

First Semester

1. Principles of Mass Communication ....................................................................... 12
2. Development of Media ............................................................................................ 12
3. Print Media–I (Reporting and Editing)................................................................... 14
4. Electronic Media (Radio and Television)............................................................... 14
5. Advertising and Public Relations/Corporate Communication .............................. 15

Second Semester

1. Development Communication................................................................................. 16
2. Communication Research ...................................................................................... 17
3. Media Law and Ethics ............................................................................................ 17
4. International Communication .................................................................................. 18
5. Media Management ................................................................................................. 19

Third Semester

1. Print Media — II...................................................................................................... 20
2. Radio ........................................................................................................................ 20
3. Television ................................................................................................................. 21
4. Advertising ............................................................................................................... 22
5. Public Relations/Corporate Communication.......................................................... 22

Fourth Semester

1. New Media Applications ......................................................................................... 23
2. Inter-cultural Communication.................................................................................. 24
3. Specialization ...........................................................................................................24
4. Dissertation ............................................................................................................. 25
5. Attachment ............................................................................................................... 25
III. Bridge Course in Mass Communication
Paper I Principles of Communication .................................................................... 26
Paper II Mass Communication Media .................................................................... 27
Paper III Applied Mass Communication .................................................................. 27
V. B.A. (Honours) in Mass Communication

First Year

Paper 1 Introduction to Mass Communication ...................................................... 29
Paper II Reporting and Editing – I ......................................................................... 30
Paper III Writing for Mass Media ............................................................................ 30
Paper IV Indian Government and Politics and ....................................................... 31
International Relations
Paper V Computer Application for Mass Media .................................................... 32

Second Year

Paper VI Introduction to Audio – Visual Media ................................................... 33
Paper VII Reporting and Editing – II ........................................................................ 34
Paper VIII Advertising ................................................................................................. 34
Paper IX Public Relations/Corporate Communication............................................ 35
Paper X Economic Development and Planning in India ....................................... 36

Third Year

Paper XI Reporting and Editing – III ....................................................................... 37
Paper XII Photojournalism ......................................................................................... 38
Paper XIII Design and Graphics ................................................................................ 38
Paper XIV Indian Constitution and Media Law ......................................................... 39
Paper XV Development Communication ................................................................... 40